At this point, the entire world knows about Facebook
and in today’s digital age, it is essential for businesses to have a presence on social media and online to remain relevant and competitive. Facebook provides businesses with an opportunity to connect with their target market in a way that can be meaningful.
Below is a screenshot of the Beacon House Thrift Shop Facebook page. As you can see, for our monthly average, we are reaching 141,646 people, with 24,782 of them engaging with our content. That’s a lot of people, and we have the ability to not only show them our thrift stores but also educate them on The Beacon House and our amazing recovery program!
Beacon House Thrift Shop uses Facebook as a digital marketing tool to reach out to our customers and create an online authentic relationship with them. We can post quality content that is helpful for users, like our current sales or new items in the stores, and it also allows us to connect with consumers who are interested in the brand.
They can literally message us any time of the day, and we will usually respond within the hour.
Now that's customer service!
Overall, Facebook provides Beacon House Thrift Shop with an efficient way to reach and engage our target audience.
Speaking of target audiences, let’s dive deeper into what that really means in the digital marketing realm. In this context, we are referring to a specific group of customers most likely to want our products and services and, therefore, the group of people who should see our social media posts and ad campaigns.
Facebook actually allows us to target these audiences based on age, demographic, location, interests, and much more.
Put in your headphones and watch the video below for a quick glance!