Course description
Retail operations is a term that describes the daily tasks of employees within a retail store or chain.
While retail marketing and business development focus on attracting new customers, operations focus on serving the needs of the customer when they enter an establishment or visit a retail website.
An effective retail operations strategy ensures that customers have an enjoyable purchasing experience, which can encourage them to return or recommend the store to their family and friends. It can also keep the store running efficiently, which saves overhead costs and increases revenue.
By following best practices for retail operations, Beacon House is able to provide a positive shopping experience
What you'll learn
- Retail Operations
- Customer Experience
- Store Layout
- Visual Merchandising
- Point of Sale
- Interior and Exterior Presentation